PW Unplugged Radio — Sandra De Freitas & Blogging to Grow Your Biz


PW-Unplugged_01On today’s episode of PW Unplugged Radio, I interviewed my good friend Sandra De Freitas ( about best practices on using your blog to grow your business.

You may have heard a time or two that blogging is a good marketing strategy (and you may have heard me say a time or two that I agree with the keynote speaker at a recent social networking event who said “blog more, Facebook less”) but you’re really not sure where to start. Or maybe you started a blog, created a few posts and that’s the end of it. Or maybe you do blog a bit but are feeling like you’re missing something.

If any of those sound familiar, this podcast is just what the doctor ordered. Continue reading

The Truth About Content Marketing

The best way to market yourself online is to showcase your expertise by giving away solid content for free.Technology_01

That’s the truth, right?


Yes it IS true that content marketing is a fabulous way (especially for experts) to market themselves online. The problem is, the Internet is a pretty big place. And there are a lot of experts using content marketing to market themselves. Continue reading

PW Unplugged Radio — Debbie Allen & What’s Really Going on Behind-the-Scenes of the Expert Industry


PW-Unplugged_01On today’s episode of PW Unplugged, I interviewed Business & Brand Strategist Debbie Allen (who is coming out with a new book, “The Highly Paid Expert”) about the dark side of the expert industry.

Debbie has been knocking around this crazy Internet world for longer than I have (in fact, I attended one of her first events) and she has some stories (and opinions) about the whole expert industry and what’s really going on when you peek under the hood. Continue reading

Life, Biz and the Pursuit of Happiness — Yikes! Time to reboot

So I’ve been on my Summer Adventure, which has been both fun and challenging (and challenging on a number of levels — energetically, work wise, mindset, spiritually, etc.) but what I realized today is how badly I’ve let my good habits fall by the wayside.PersonalJourney_02

My exercise program — kaput.

My daily meditation — what’s that?

Weekly self care (salt water baths, God time, etc.) — didn’t happen.

(And we’re not even going to talk about the eating — I should have brought my shake ingredients and a blender.) Continue reading

The Writing Life — Celebration Time!

So I’m wrapping up my latest book (which is going to be published beginning of August –yay! Stay tuned for more details as we get closer!) and I realized today I’ve allowed myself no time at all to celebrate.PenInk_150

I’m about to finish a book! This is fabulous news! I should take a moment and celebrate!

Instead, my overly stuffed to-do list with everything else I have to get done is swirling around in my head (not to mention the next book is already starting to tap me on the shoulder). Continue reading

Cheat Sheet — My Top 10 Ways to Grow Your List/Community

MulitTask_01You may have heard a time or two (or 10 million) that a strong list or community is key to having a solid, healthy, profitable business. (And, just to make sure we’re all on the same page with terms — list comes from having a list of people with their contact info, typically their email, you have permission to reach out to. I’m not terribly fond of the word list myself as I believe it depersonalizes what you should be creating — which is a community of folks who are inspired by you and want to work with you. Also if you use the word community, it implies more than just having a list of emails and only being able to reach out to folks via email. Yes a stand-alone email is still one of the best ways to promote your products or services, but it doesn’t have to be the only way.) Continue reading

Make money with your email, one drip at a time

Ah the lazy days of summer — and no better time to talk about ways to automate your business so have more time to play without sacrificing your income.GuestBlogPost_02

Shannon Cherry — who was also my PW Unplugged guest for this week — is one of the queens of finding easy and automated ways to make money. On the podcast she and I chatted about her pretty awesome list-building event (which is all around building a list of buyers — you can see it for yourself at as well as listen to the behind-the-scenes on the podcast here). Below, she broke down her system to create automated email campaigns that sell for her regardless of what she is doing in her business. Enjoy!

by Shannon Cherry

Chances are, you know that email marketing is still an important tool in your online business.  And what’s the best thing about email marketing – besides getting the ka-ching? The ability to set up drip campaigns. Continue reading

PW Unplugged Radio — Shannon Cherry & List-Building Secrets


Today on PW Unplugged Radio, I interviewed my good friend Shannon Cherry,, on her new and unique list-building strategy.

What makes it new and unique? Because it’s based on adding buyers to your list rather than freebie seekers and tire kickers.

You see, this is why Amazon is more desirable than Google. Because Amazon has the largest database of buyers. People who are searching for information on Amazon are looking to purchase a book, they aren’t necessarily looking to cobble together information via what they can find for free. iTunes is the same way — while yes there are a lot of free apps, there’s also a lot of things you buy on iTunes (including music, paid apps and digital magazines). Continue reading

Life, Biz and the Pursuit of Happiness — The Power of Doing the Opposite

One of my favorite “Seinfeld” episodes is the one where George decides to the exact opposite of what he normally does.PersonalJourney_02

At the beginning of the show, George was unemployed, broke and living with his parents (and needless to say, he also had no girlfriend). By the end of the show he had a job with the New York Yankees and a girlfriend.

The first time I saw that episode was right around the end of 2004/beginning of 2005 and it had finally sunk in that I had been fooling myself about my freelance copywriting business. For years I would tell people (and I really thought) my business was growing when I was in a feast period.

The problem was I never took the famine periods into consideration. (You see, I had created a dreadful and very stressful feast-and-famine business.)

So when I actually went through and reviewed my year-end numbers for the past 6 years, I saw I was actually treading water in my business. I was basically making the same amount of money every year — no growth at all (despite all my thoughts to the contrary.)

Continue reading

The Writing Life — Two Steps Forward, One Step Backwards

As I wrote about last week, after a Difficult Conversation, the writing started flowing and everything began to fall magically and beautifully in place.PenInk_150

Which means, of course, I was getting pretty close to finishing the book that will be out Aug 1. (Stay tuned for more deets as I’m pretty excited about it!)

AND the closer I got to finishing, the more things stopped working…starting with the writing no longer flowing so well. Feeling stuck, feeling tired and feeling the familiar old twinges of plain old procrastination, like all those not-so-serving-me feelings suddenly work up, stretched, and began to wreak havoc during my writing time. Continue reading

What Fulfills a Woman in Business?

Happy 4th of July!GuestBlogPost_02

In honor of July 4th and Freedom everywhere, I wanted to post this blog article from my PW Unplugged guest Adele Michal.

If you’re not fulfilled, then there’s no way you’ll ever feel free in your business or life. So this post delves a little deeper into what fulfills a woman in business (and is a great companion article to my post this week “Where’s the Freedom? Little–Known Reasons Why You May Not Be Enjoying Freedom in Your Business.”


by Adele Michal

For the past year, I’ve been talking to women in business about making more money and I’ve learned a tremendous lesson. Continue reading

Where’s the Freedom? Little–Known Reasons Why You May Not Be Enjoying Freedom in Your Business

Freedom. How many of us have said that’s one of the reasons why we started our business? Because we wanted the freedom to work when we want and where we want — not to mention being financially free. And maybe we also wanted the freedom to run our business the way we want to and not have to answer to someone else.MoneyPlant_01

It sounds so wonderful, doesn’t it? And then — thunk. Reality sets in. We find ourselves chained to our business more than we were when we answered to a job. (And let’s not even talk about where that financial freedom went.)

So what’s up with all of that? Is experiencing freedom in your business a myth? Or is it because you haven’t found the right program, product or mentor yet? Or is there something else going on?

My vote is “something else is going on” and to help get to the bottom of that, I’m covering little-known reasons why you may not be getting that freedom feelin’. Continue reading

PW Unplugged Radio: Adele Michal & Using Your Intuition to Grow Your Business Easily


On today’s episode of PW Unplugged, (and in honor of the US July 4th holiday) Adele Michal, Women Make More Money, and I chat about how to have more money and freedom in your business.

And you know what the easiest way to have more money and freedom in your biz? It’s to get your intuition on board.There’s really no better business partner than your intuition (or your gut). Your intuition will tell you if something is a good idea or a bad one. Or if a direction is the right way to go or the wrong way.

The problem is, how do you know if it’s intuition or Resistance or wishful thinking or your inner critic or what? Continue reading

Life, Biz and the Pursuit of Happiness — Do The Work So You Can Do Your Work

I’ve been in a bit of a creative bubble the past couple of weeks as projects are coming together and a new path is appearing in front of me.PersonalJourney_02

And what’s really incredible? How easy it all is. I just need to follow what’s been laid out in front of me.

However, it wasn’t always so easy. In fact, for years and years I struggled with this. I’ve been feeling that little pull inside me for a few years now, telling me it was time to take that next step to go to the next level…and I resisted. Continue reading

The Writing Life — The Fine Art of a Difficult Conversation

This week I’ve been living in a major burst of writing energy and creativity. Book writing is going gangbusters (so far the new book is on track to be out right around Aug 1 or 2 so stay tuned) plus several other super cool projects are starting to come together in my head and I can just see how beautifully everything is going to come together.PenInk_150

Very much I’m feeling like I’m “in the flow” and not just when I’m writing. My creativity is in a lovely flow as well, like a dam has opened and the ideas are pouring out in record speed.

So what happened to cause this? Well I think it can be attributed to a few things:  Continue reading