Free “How to Start a Business You Love AND that Loves You Back” book
“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”
But, does love-based copy actually work?
Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?
My name is Michele PW, the founder of love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.
My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.
If you’d like to learn more about love-based copy and why it works, this post is a good place to start.
If you want to jump in and get your copy written, go here.
“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”
- You've really been an answered prayer and made it so easy for me to focus on the sales end. With your help, we had a fabulous launch for my very first done-WITH-you PR program. Thank you!Jackie KoteiMarketing CoachJackieKotei.comThis year we launched our first two teleseries campaigns and felt lucky to be able to lean heavily on Michele PW´s great marketing strategies to create a brand new business. Our second campaign was especially tricky. After the first call to several hundred people, we only had 2 sign ups. We thought it was over! But Michele got into fast action, implementing great strategies and copy to drive sales up to our first $12,000 launch! Michele is a wonder woman with wide experience and savvy marketing sense. It´s like she knows what our people are thinking and can talk to them through her emails. And it works!Scott & Shannon PeckAuthors, Soulmate Experts, & Love Mentorswww.ScottandShannonPeck.comMichele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.Mastin KippBest-selling author, speaker and life interventionistMastinKipp.comAs an entrepreneur who studies marketing, I know how much time and energy it takes to write copy that sells. Finding Michele PW was like finding the missing link in my bottom line. In just one 2–day campaign I made $4,567 from two emails she wrote. Michele also helped me position my live event in a way that I never could have done alone – and new people came because of what they read about. That event alone generated over $50k in revenue. Michele is an essential part of my team and I recommend her to my clients regularly. If you want to have more clients and sales, I suggest you hire a great copywriter – Michele PW!Melanie Benson StrickThanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!Kendall SummerHawkBusiness and Money Coachwww.KendallSummerHawk.comWhat she did cost me a whole lot less than what it would have cost me in time and effort if I had done it myself. And I´m selling more! With Michele´s help, I made $30,000 on my product launch! Michele is my personal super hero!Beth SchneiderChief Infopreneurwww.ProcessProdigy.comI´ve just finished reading Michele PW´s special report, “Why Isn´t My Website Making Me Any Money?” and I´m thrilled! As a relatively newcomer to owning a revenue-generating site, I can see that by following this step-by-step guide I can make sure I know what to expect, where to prioritize my efforts to improve my site, and how to balance site content, visual appeal, and systems to support my goals. In addition, as a marketing researcher with 15 years experience evaluating marketing and copywriting campaigns for Fortune 500 companies, I know that the content in this report is sure to help even seasoned marketers improve their game. What a great gift of information to ensure that my site, Jane Out of the Box, really delivers value to our audience and financial success at the same time!Michele DeKinder-SmithFounder & CEO, Jane Out of the Boxwww.JaneOutof theBox.comWhile I enjoy writing my own copy and it converts well, I´m always looking to learn from an expert in copywriting. Michele's Loved-Based Copywriting System gives me that expertise, in an easy to understand and implement format. I'm constantly referring my clients to Michele's Love-Based copywriting books and school because I know from personally experience and stellar results how effective her system is. If your copywriting isn´t getting the results you want, then you need Loved-Based Copy.Alicia ForestThe Business Shifter™AliciaForest.com
“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”