Free “How to Start a Business You Love AND that Loves You Back” book
“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”
But, does love-based copy actually work?
Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?
My name is Michele PW, the founder of love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.
My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.
If you’d like to learn more, start here.
“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”
- You've really been an answered prayer and made it so easy for me to focus on the sales end. With your help, we had a fabulous launch for my very first done-WITH-you PR program. Thank you!Jackie KoteiMarketing CoachJackieKotei.comAs an entrepreneur who studies marketing, I know how much time and energy it takes to write copy that sells. Finding Michele PW was like finding the missing link in my bottom line. In just one 2–day campaign I made $4,567 from two emails she wrote. Michele also helped me position my live event in a way that I never could have done alone – and new people came because of what they read about. That event alone generated over $50k in revenue. Michele is an essential part of my team and I recommend her to my clients regularly. If you want to have more clients and sales, I suggest you hire a great copywriter – Michele PW!Melanie Benson StrickI´m so grateful for Michele´s expert advice over the years. What she´s done is help me understand how to market myself online -- everything from how to write copy that sells to the correct way to do a product launch. She´s been one of my “not-so-secret” weapons that has helped me grow my business to a consistent 6-figures. I highly recommend Michele and her teachings.Nancy MarmolejoPersonal Branding & LeadershipTalentAndGenius.comTwo months ago I was running out of money and totally frustrated with the lack of response my marketing materials were pulling in. I hired Michele PW after working with a business coach who helped us develop a promotional campaign that Michele PW wrote the copy for. I can honestly say that I was totally unprepared for the avalanche of customer response I received from the materials Michele did for me! As a result of her expert writing and the marketing materials she helped develop for us, I have tripled my client base in just 8 weeks!! Thank you so much Michele! You were truly the gift I needed!Michelle Van OttenUltimate Outdoor Fitness, LLCMichele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.Mastin KippBest-selling author, speaker and life interventionistMastinKipp.comIn a world where so many people use fear and manipulation to market and enroll, Michele is a powerful breath of fresh air for those who desire to get their work into the world in ways that feel good and that work. Michele is a master at teaching the technical foundations of writing powerful communications and offerings AND helping you do it in a way that feels authentic. Writing in this manner is a skill and Michele has spent years mastering it. She’s helped me become more powerful, clear and concise AND stay true to how I desire to make my offerings to the world - from love in ways that cut through the clutter.Christine AryloFeminine Leadership Advisor, Founder of the Path of Self Love + Best Selling Authorwww.ChristineArylo.comI thought we were doing well with conversions until we hired Michele PW to be our copywriter. Our key product has typical conversion rates of about 10 - 14% of live attendees. My business partner asked Michele to review the copy (while I was in the middle of a major move), and after she tweaked it and added several emails to our sequence, our conversion on a last-minute promotion was ALMOST 35%. It made the move much less painful AND tripled our sales. I should take more days off and let Michele and Erin run the business. What an amazing gift and result! WOWWOWWOW!Gail DobyChief Vision Officerwww.DesignSuccessU.comI´ve just finished reading Michele PW´s special report, “Why Isn´t My Website Making Me Any Money?” and I´m thrilled! As a relatively newcomer to owning a revenue-generating site, I can see that by following this step-by-step guide I can make sure I know what to expect, where to prioritize my efforts to improve my site, and how to balance site content, visual appeal, and systems to support my goals. In addition, as a marketing researcher with 15 years experience evaluating marketing and copywriting campaigns for Fortune 500 companies, I know that the content in this report is sure to help even seasoned marketers improve their game. What a great gift of information to ensure that my site, Jane Out of the Box, really delivers value to our audience and financial success at the same time!Michele DeKinder-SmithFounder & CEO, Jane Out of the Boxwww.JaneOutof theBox.com
“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”