Attention Entrepreneurs and Small Business Owners Who Are Tired of Hype and Want Results…
How Much Business Are You Losing Because Your Marketing Isn't Doing Its Job?
Just offering good products or services won't cut it anymore.
If you want to succeed in business today, you need to know where to find your ideal customers, what to do to build a relationship with them and how to communicate what you're selling so your prospects can't wait to do business with you.
And that, in a nutshell, is marketing.
Have you ever wondered why some entrepreneurs are so successful? It's because they not only know how to market to their ideal customers, but, more importantly, they make marketing a priority.
And that's where I come in.
I offer a variety of products and services designed to help YOU get the marketing you need to hear $Ka-Ching!$ in your business and get more customers, clients, sales and MONEY. No matter where you're at in your business, you can find the perfect marketing solution to fit your specific situation right here. best yet, I specialize in solutions that make marketing easy and effortless for you.

“Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you’re looking for copywriting that gets you results.”
Ali Brown
Founder of Alexandria Brown International
www.alexandriabrown.com
But first, who am I and why should you listen to me?
My "official" title is direct response copywriter and marketing strategist. So what does that mean? It means I create marketing strategies and promotional pieces that get you results without you doing much work.
Copywriting is writing promotional copy (it has nothing to do with copyrighting a book or song) – direct response means the copywriting pieces act like little salespeople. They go out and make sales for you without you lifting a finger (pretty nifty, wouldn't you say?)
I've been in business since 1998, and during that time I've worked with some very well-known names including:
- Mark Victor Hansen (author of Chicken Soup for the Soul series)
- Suzanne Sommers (actress and entrepreneur)
- Alex Mandossian (Teleseminar Secrets, Virtual Booktour and Podcasting Secrets)
- Ali Brown (formerly the Ezine Queen, founder of Alexandria Brown International)
- John Assaraf (One Coach and star of the "The Secret")
- Melanie Benson Strick (Success Connections)
- Kendall SummerHawk (The Horse Whisperer for Business)
"As an entrepreneur who studies marketing, I know how much time and energy it takes to write copy that sells. Finding Michele PW was like finding the missing link in my bottom line. In just one 2-day campaign I made $4,567 from two emails she wrote. Michele also helped me position my live event in a way that I never could have done alone – and new people came because of what they read about. That event alone generated over $50k in revenue. Michele is an essential part of my team and I recommend her to my clients regularly. If you want to have more clients and sales, I suggest you hire a great copywriter – Michele PW!"
Melanie Benson Strick
www.SuccessConnections.com

“With Michele’s expert copywriting and marketing help, we’re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.”
Linda H. Hunt
Owner
www.sumsolutions.com
"When I started my cosmetic business I had a website created because in 2002 that was "the thing to do". After several iterations and several webmasters my site didn't look bad but by the metrics of what caused new clients to come to the office my website was at the bottom of the pile.
A fellow copywriter friend referred me to Michele Pariza-Wacek. That's when things turned around. My site was rewritten -- more copy, smaller graphics, testimonials, response mechanisms, a blog (imagine that -- a blogging doctor, who would have thunk it), and here's where it gets interesting: articles written for me (to copy edit) and submitted to article sites. Web 2.0 anyone? And video for the social media sites is just around the corner.
Michele's company is no one trick pony. She has a complete organization with graphic arts design, article writers, copywriting expertise, blog support, technical support, and more -- offering a complete package of expertise under one roof.
But results are where the rubber meets the road. My website grew from a pretty object floating out there in cyberspace into the #1 lead generating tool for my company plus the best relationship maintaining tool through email management to my "herd".
Now, that's worth bragging about.
I highly recommend Michele and her people for your website design and management. You won't be sorry."
Dr. James Fairfield
Center For Aeshtetics
www.cmderm.com
As for results? Here are a few:
- For one of my clients, I completely rewrote the sales pages on their Web site. Results improved, but I still thought they could be better. So I started implementing traffic strategies. In 3 months, they had over a 300% increase in product sales on their Web site.
- For another client, a month after I started implementing traffic strategies, signups to their list increased by 33%.
- For a third client, the Home and Garden Channel called them to do a story, and the reason why the Home and Garden Channel called was because of my traffic strategies.
- I did a launch for a client in Jan, and this client had a VERY small list, and she made well over $60,000.
- Another client, I launched a new continuity program/service for her, again with a pretty small list, and in the first wave we were getting close to a 2% conversion rate.
- Another client, we started from scratch building her list and selling her program, and I was getting around 8% conversion rate.
So how can I help you?
- Do you need a marketing plan? This is for you if you're:
- Just starting out in your business
- Considering going in a new direction
- Adding new products or services
- Need to rev up your business and get more leads, customers and sales.
Click here to learn more.
- Do you want to work with me on your copywriting and marketing? Then you'll want one of my Marketing Partner packages. This is where I partner with you to get your marketing done. First I give you the marketing strategy that will meet your goals and then provide the copywriting pieces to implement that strategy. You'll want this package if you're interested in:
- A Web site that converts traffic into customers
- An online or offline sales letter to sell a product or service
- A launch for a new product or service
- More clients to buy your products and services
Click here to learn more.
- Do you need copywriting, don't want to do it yourself, but don't have the budget for a Marketing Partner package? Then you should check out my Ka-Ching Copywriting Agency, which provides low-cost solutions to get all your copywriting needs met. Click here to learn more.
- Do you want help with your social networking or to get more traffic to your Web site? Do you need content written for your ezines, blogs or other social networking strategies? Click here to learn more about my Web 2.0 done-for-you social networking, content creation and online marketing packages.
- Are you a do-it-yourselfer? Would you like to learn how to do your own copywriting, marketing or traffic? Click here to learn more about my products and programs.
- Do you need online technical support? Or help with 1shoppingcart, membership sites, Web site building and maintenance, Google analytics and other technical support? Click here to learn more about my online technical packages.
- Are you interested in picking my brain for marketing and copywriting advice? Click here to learn more about my consulting only packages.
"Two months ago I was running out of money and totally frustrated with the lack of response my marketing materials were pulling in. I hired Michele PW after working with a business coach who helped us develop a promotional campaign that Michele PW wrote the copy for. I can honestly say that I was totally unprepared for the avalanche of customer response I received from the materials Michele did for me! As a result of her expert writing and the marketing materials she helped develop for us, I have tripled my client base in just 8 weeks!! Thank you so much Michele! You were truly the gift I needed!"
Michelle Van Otten
Principal and Lead Trainer
Ultimate Outdoor Fitness, LLC
"Michele listened carefully to what we were trying to accomplish and came up with the text that "spoke" to our audience! We were in dire need of a volunteer recruitment brochure for our pet therapy program and turned to Michele for help. She is an outstanding collaborative team player and guided us through the process. We couldn't have been more pleased with the result! Best yet, our volunteer orientations have jumped 30% since we have placed our recruitment brochures in various outlets!"
Pam Gaber
Founder/President
Gabriel's Angels
"Thanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my "Give Your Pricing a Kick-in-the-Pants" Virtual Workshop Intensive by 20%! That's money that went straight into my bank account!"
Kendall SummerHawk
The "Horse Whisperer for Business"
Author, "How to Charge What You're Worth and Get It!"
www.KendallSummerHawk.com
So, what's the first step?
First, download my "5 Mistakes Entrepreneurs Make That Kill Their Sales…And How To Prevent Them." It's part of my Rev Up Your Results Toolkit, and it's jam-packed with marketing, copywriting and business-boosting ideas that are guaranteed to start making you money. If you're thinking you might want to work with me at some point, this is the place to start.
Rev Up Your Results! Toolkit Free!
Sign up here
Your e-mail is perfectly safe with me – I won’t sell it or share it with anyone.Click here to see my full privacy policy.

If you have a Web site and it isn't making you any money, the next thing you should do is get my "Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site Go Ka-Ching!" Click here to learn more and get your copy.
And if you have any questions, feel free to call my office anytime – 1-877-754-3384.
To your success!
Michele PW
I also write fiction. Learn more here.
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