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Articles by Michele
As the author of the following articles, you have my permission to publish them electronically or on your own Web site, free of charge, as long as you include the following author byline and a link back to my site. I also require you treat my articles nicely -- that means you can't use them for SPAM or in anything else that's illegal, unethical or hateful. If you would like to publish them in any other format please e-mail me for permission. Feel free to copy them from the Web. I’ll be adding new articles on a regular basis, so check back often.
Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.writingusa.com. Copyright 2006 Michele Pariza Wacek.”
Copywriting
- How Your Personality Can Grow Your Business
- 5 Ways to Add Your Personality to Your Writing
- Copywriting 101: How to Get Your Customers to Take Action
- Is PR Right for You? 6 Questions to Ask
- Writer's Block Begone
- How Not to Write a Press Release
- Are You Making These Press Release Mistakes?
- The Secret of Writing Memorable Sales Copy (or, How to Create Pictures Using Only Words)
- How Writing Radio Can Help You Become a Better Writer
- Seven ways a copywriter can boost your business
- Top 7 things to do before hiring a copywriter
- Three keys to crafting successful print ads
- Three tips to improve your writing rhythm
- Six Ways Your Creativity Can Turbocharge Your Copywriting
- Love Those Frags
- How Writing Radio Can Help You Become a Better Writer
Online Marketing
Creativity
- Are Creative Stereotypes Holding You Back?
- Need a New Idea? Try Changing Your Perspective
- Need a Great Idea? Feed Your Brain
- Three ways journaling can boost your creativity and your business
- Becoming more creative—What we can learn from Walt Disney
- Quiz: Are you creative?
- Is a fear of spelling getting in your way?
Business Success
- How Snorkeling Can Help Your Business
- What Dead Fish Have To Do With Your Business
- Business success strategies -- Get Beyond The Lies to Recovery
- Business success strategies -- Lies That Trap Us
- How to Use Community Relations to Grow Your Business
- Are You Working Yourself Out of Your Business?
- 5 Mistakes I made in 2005
- Business success strategies – 5 Things I Did Right in 2005
General articles on writing/building a writing practice
- How to Succeed as a Writer
- Ten reasons to consider copywriting
- Put your best foot forward
- Promotional basics for your copywriting business
- Office basics & Getting your office set up
- Fifteen Tips That Will Help You Become a Networking Success
- Setting Goals – Your Ticket to Success
Marketing
- 7 Questions to Ask Before You Advertise
- How to Write Headlines that Get Read
- VAs – Your Secret Weapon
- Advertising and Community Relations -- Get the Best of Both Worlds
- Setting goals -- Your ticket to success
- 10 Income Streams You Can Add to Your Business (And Increase Your Bottom Line)
- Multiple Streams of Income – 5 Reasons Why You Absolutely Need it
- Why radio advertising could be the best thing you ever did for your business
- 5 Tips to Get More Results from Your Marketing Materials
- 3 Reasons Why You Better Know Your Customers…Or Else
- "Where's Your Marketing Message" Quiz
- What Marketing Can Do For You
- What Marketing Can't Do For You
- 5 Tips for Writing Articles That Sell
- How to Use a Web Site to Market Yourself as a Writer
- How Not to Write a Press Release
- Are You Making These Press Release Mistakes?
- What is marketing?
- Four creative ways to add power to your marketing
- How "on target" is your marketing?
- Advertising on a budget—Part 1: Using print to drive traffic online
- Advertising on a budget—Part 2: Thinking small
- Advertising on a budget—Part 3: Frequency, frequency, frequency
- Future of Marketing—Part 1: Forget Everything You Ever Knew About Marketing—It's All About To Change
- Future of Marketing—Part 2: Permission Marketing
- Three ways to put fresh spins on old marketing concepts
- Five tips to make your marketing more creative
- Seven Reasons Why You Absolutely Must Get Creative With Your Marketing RIGHT Now
Graphic design
Okay, this isn't my site, but it still has tons of great articles on graphic design. (And maybe I had a "little" something to do with the writing...) www.wildwomandesign.com/articles.html
For information on planning a website and SEO/online marketing, check out these articles from my good friend Katie Baird of Loose Ends (all are downloadable pdf files, so you'll need Adobe Acrobat to be able to read them): WebMania, Web Site Planner, and SEO Primer.
And for more articles on marketing and creativity, check out The ArtistSoul.com, and my blog. Also don't forget to check out Nick's blog for Copywriting & Marketing from a dog's point of view.
Other Free Information and Resources
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Click here for writers.
To your success!
Michele PW