Articles by Michele

As the author of the following articles, you have my permission to publish them electronically or on your own Web site, free of charge, as long as you include the following author byline and a link back to my site. I also require you treat my articles nicely -- that means you can't use them for SPAM or in anything else that's illegal, unethical or hateful. If you would like to publish them in any other format please e-mail me for permission. Feel free to copy them from the Web. I’ll be adding new articles on a regular basis, so check back often.

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at Copyright © 2015 Creative Concepts and Copywriting LLC all rights reserved.


Online Marketing


Business Success

General articles on writing/building a writing practice


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Love and success,

Michele PW
Bestselling Author of Love-Based Copywriting Books

Michele PW

Brian Tracy“Michele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% - wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.”

Brian Tracy
Chief Executive Officer

Lisa Sasevich“I just wanna give a huge shout–out, and a huge thank you, to Michele PW and her amazing team for the difference that they´ve made in our marketing over the last two years. Michele and her team have done an amazing job at pulling together the copy, really helping us as a team member, with formulating our offers and our marketing plan, and I´ll tell ya, I wouldn´t wanna do it without her. I hope I never have to. I really want to recommend that you contact Michele and have her pair you up with the perfect team member who can take all that copy that bogs you down — you know it´s a labor of love — and provide you exactly what you need and help you maximize both on and offline sales.”

Lisa Sasevich
The Queen of Sales Conversion

Ali Brown“Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.”

Ali Brown
Founder of Alexandria Brown International

Melanie Benson Strick“As an entrepreneur who studies marketing, I know how much time and energy it takes to write copy that sells. Finding Michele PW was like finding the missing link in my bottom line. In just one 2–day campaign I made $4,567 from two emails she wrote. Michele also helped me position my live event in a way that I never could have done alone – and new people came because of what they read about. That event alone generated over $50k in revenue. Michele is an essential part of my team and I recommend her to my clients regularly. If you want to have more clients and sales, I suggest you hire a great copywriter – Michele PW!”

Melanie Benson Strick

Kendall Summerhawk“Thanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!”

Kendall Summerhawk
Author, "How to Charge What You´re Worth and Get It!"

Michelle Van Otten“Two months ago I was running out of money and totally frustrated with the lack of response my marketing materials were pulling in. I hired Michele PW after working with a business coach who helped us develop a promotional campaign that Michele PW wrote the copy for. I can honestly say that I was totally unprepared for the avalanche of customer response I received from the materials Michele did for me! As a result of her expert writing and the marketing materials she helped develop for us, I have tripled my client base in just 8 weeks!! Thank you so much Michele! You were truly the gift I needed!”

Michelle Van Otten

Ultimate Outdoor Fitness, LLC

Linda H. Hunt“With Michele´s expert copywriting and marketing help, we´re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.”

Linda H. Hunt

About Michele

Michele PWConsidered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter.

But she quickly realized her vision was bigger than serving her clients as a one–woman–shop. In 2004, she began the transformation to building a copywriting company.

Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the "Who's Who" of Internet Marketing. Some of their clients include:

* Ali Brown
* Lisa Sasevich
* Brian Tracy
* John Assaraf
* Alex Mandossian
* Kendall SummerHawk
* Alexis Martin Neely

In addition, Michele is also a national speaker and author, has completed two novels, and is a contributing author to the "Entrepreneur Press Start Up Guide to Information Marketing" and "Trust Your Heart: Transform Your Ideas to Income" (which is also an Amazon Bestseller). She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her two dogs — border collie Nick and southern squirrel hunter Cassie.