04.04.06
The groomer
I’m writing this while Michele is in Chicago learning new marketing secrets. I’m kind of bored with her gone, so I thought I’d get a head start on my column.
Before she left, she took me to the groomer to get a…(I can barely say the word)… BATH. Ugh. But baths aren’t the worst of it, they also clip my toenails! I don’t like that at all. In fact, I show my teeth when they do it. But just a little. I wouldn’t bite anyone. I didn’t even bite the nasty little dogs at the dog park who liked to pick on me.
Mostly this happened a long time ago, when I was still a puppy. I would just run away really fast. Those dogs had big, round bodies and short, little legs (actually, their legs were much smaller then their bodies) so they weren’t real fast. They usually got tired and went to pick on someone who couldn’t run as fast as me.
Speaking of chasing, are you chasing your customers? If your customers are running away from you, maybe you need to look at your marketing or your business model to get them to run TOWARDS you rather then AWAY. Just a thought. (And yes, it is possible to get them to do that.)
Wuff,
Nick, the border collie
Michele PW (Pariza Wacek) is the author of Sales Letter Secrets: Rev Up Your Business With Copy That Sells! Tired of your competition making money hand over fist while you struggle to sell ANYTHING? Click here to discover their secret so you can put it to work for YOUR business.