(You can check out Part 1 right here.)
So, while overall I’m pleased with how the book launch went, there’s no question launching a book on someone else’s platform (in this case Amazon) had its challenges. Here’s a quick summary of everything that went wrong:
* The way Amazon displays a free book is, well, confusing. You see the “$0” price and then you click “buy now” so you “buy” the book for zero dollars. That’s all well and good, but there’s another button that says “get this book for free” — which is actually their lending library. So you don’t actually buy it with that button, you’re borrowing it.
The problem is, if you aren’t currently an Amazon Prime member, you can’t borrow a Kindle book. Borrowing Kindle books is an Amazon Prime perk. So if you click the button to borrow it and you aren’t in Prime, you’re put into an upsell sequence to buy Prime.
And, when that happens, I get emails telling me “thanks for the ‘free’ book but it’s not really free.” [Read more…] about Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 2 — What went wrong?