(Well, they don’t actually say the last part about buying from me, but that’s clearly the implication.)
While this is an excellent question, it’s actually not really the right question. Let me explain. Continue reading
(Well, they don’t actually say the last part about buying from me, but that’s clearly the implication.)
While this is an excellent question, it’s actually not really the right question. Let me explain. Continue reading
if you’re someone who is not happy with your website, I’d like to take a moment and chat with you.
You see, I’ve been in your shoes. I too had a website I wasn’t happy with a few years ago. And that website was one of the main reasons why I suffered with a feast-famine biz.
There’s no question you can limp along with a bad website (which is probably why you haven’t taken the time to fix it yet — because there are so many other things you feel like you need to be doing other than dealing with your website). But the reality is a bad website can affect EVERYTHING in you biz — and if you don’t like what you’re seeing (your leads, your sales, your cash flow) then it’s time to sit down and get serious about fixing your website.
Think about it — if energetically you know your website isn’t up to snuff, are you REALLY going to spend time and energy to market yourself? Because deep down you know the more you market yourself, the more people are going to go to your website, and there’s a part of you that really doesn’t WANT anyone seeing your site.
And it’s actually worse than that because if you already suspect your website isn’t actually converting visitors to leads and clients, then why on earth would you spend time, energy and money to send folks there?
So your marketing suffers.
Which means your biz suffers.
If you see yourself here, then I’d like to invite you to join me in my brand new program “Websites that Go Ka-Ching! How to Write a Website You Love – AND that Gets You Results.”
I designed this program to give you everything you need to create an awesome website that attracts your ideal clients to you without being hype-y or sales-y. You’ll love your site AND your ideal clients will too. (Imagine — your biz thriving with the perfect ideal clients who you love working with and they love working with you. That’s what finally taking the time to fix your website can do for you.)
And right now, you can get in on Early Bird Pricing and a special 3-pay plan.
Here’s that link again where you can read success stories from some of my previous clients who have used my teachings to ramp up their results – and where you can get the details on “Websites that Go Ka-Ching! How to Write a Website You Love – AND that Gets You Results.”
Congratulations! You’ve just completed the finishing touches on your brand new website, and now you’re ready to launch it to the world!
Except…how do you do that exactly? It’s not like you upload it and your ideal clients magically find you.
So, what you need is a launch guide for your new site. And you just happen to be in the right place, because I’m going to walk you through what you should do.
And the best part? This even works if you DON’T have a new site and all you’re looking for is a bump in traffic. Wahoo!
First off, you need a message. Your message could be “Hey check out my new site,” which is okay, but unless you’re only talking to people who have some sort of relationship with you (friends or those who have been following you awhile) they probably won’t go look.
A better message would be something around the free gift you’re giving away on your site. (What? You don’t have a free gift? Okay, that’s first on the list to get done!)
You could also write a blog post and/or shoot a video with some content in it from your freebie — maybe you highlight one tip or you include content that’s NOT in the freebie — and post in on your blog with a call to action to sign up for the full freebie to get the rest of the tips.
Once you know what your message is, now it’s time to start posting it. Places to start:
Hopefully this has given you some good ideas to start boosting traffic to your website even if you don’t have anything going on in your biz right now. Also, I want to make sure you see the big picture here — which is to find ways to take ONE thing (one piece of content, one event, etc.) and reuse and repackage it to give you visibility on multiple platforms. That’s the key — the more you can do this, the easier it’s going to be to leverage your online marketing.
This paranormal investigation report covers my findings for the website at http://www.TheProsWeightLossCorner.com.
I chose that site for a couple of reasons — first because it shares many of the same “monster signs” I discovered on other sites, and second the owner wrote a nice note to help convince me to choose her site. (Note — never underestimate the power of a nice note to make things happen in your life.)
If you go to the site, you’ll see it’s new and it’s based around promoting her new podcast. So here are 2 things I would do differently to keep the Website Killer Monster from turning it into a haunted site:
1. The banner is too big. Actually it’s more than that — there’s nothing on the banner that would cause you to scroll down. There’s no subhead or language that speaks to her ideal client so they know they’re in the right place, there’s no picture of the host (so we can start to build a personal connection), there’s no indication this is even a podcast and there’s no place to collect an email.
Whenever possible I like to build an opt in for a gift in the actual banner itself — that way it’s right there at the top of every page. I also like to have language that immediately lets your ideal clients know they’re in the right place if they want a solution to what’s keeping them up at night.
2. Speaking of ideal clients, really sinking into who they are and crafting copy that attracts them and creates a buying environment where they feel heard and understood is a very important part of keeping the Website Killer Monster at bay.
Right now it feels like the site is only to speaking to “people who want to lose weight” which is waaaayyyy too big to talk to. “People who want to lose weight” covers everyone who wants to lose “just 5 more pounds” to those who just got diagnosed with a disease and want to lose weight for their health, to women who suddenly gained 20 pounds when they hit 40 to those who have struggled with their weight their entire life and more.
All of them have different conversations in their head and different things that are keeping them up at night, which is why the message needs to be personalized to each one.
My advice is to sink into one ideal client group and really write to them. (I can see glimmers of who I think she wants as her ideal client but it’s not quite there yet.) And if this is something you want even more help around, make sure you join me for my FREE training on Thursday at 11 am Pacific/2 pm Eastern “Is the Website Killer Monster Haunting Your Website? 3 Steps to Banish Him for Good So You See More Leads, Clients and Money From Your Website.” You can sign up for it here: http://www.MichelePW.com/monstercall
(Plus there’s still time to submit your site for a paranormal investigation after you sign up.)
Here’s that link again: http://www.MichelePW.com/monstercall
(And if you missed last week’s article “3 Signs Your Website Has Been Attacked By Monsters” just click here.)
If you suffer from “website shame” and/or have a website that just isn’t doing anything for you — no leads, no clients no sales — then you very well may have a monster lurking in your website.
But there is hope! You see, in my role as Monster Hunter, I’ve discovered a few things that make a website susceptible to a monster attack … and I’m sharing the 3 most common reasons below.
1. Lack of clarity. You’re struggling with your message, or how to communicate what you offer to the world. You may feel how different you are but don’t have the words to express it — so instead, you sound like everyone else.
Website Killer Monsters LOVE websites like this — because the Website Killer Monster hides in the shadows, and when you’re confused, there are an awful lot of shadows on your site. When you’re clear about your message and how to express it, it’s like shining a bright light on your website — the shadows disappear and there’s nowhere for the Website Killer Monster to lurk.
2. Don’t have a strong ideal client. Maybe you have a vague sense of who you want to work with, or maybe you haven’t really drilled down to a specific ideal client group because you’re a little worried you’ll lose clients if you’re too narrow. Or maybe you don’t really know who you want to work with.
This is great for the Website Killer Monster, because if you’re not clear on who you want to attract, no one else will be either. No one will really know if they are your ideal clients — which makes them very easy to scare away.
If you’re clear on who your ideal clients are, and your ideal clients can feel it, then they’ll know they belong on your site and will ignore the Website Killer Monster’s attempts to chase them off.
3. Lack of understanding about how to build a website. Websites are easy to put together — right? You’ve looked at lots of them, and maybe you used a couple as models for building your site.
Putting together a website isn’t as easy as throwing up some copy on a web page and calling it a day. You’re creating an online showroom for your ideal client — a place where they want to come and learn about you and find out if you can help them solve their problems. If you’ve never put a website together, you wouldn’t know all the little things that need to happen to create the right experience for your ideal clients so they actually become your clients.
(And don’t get me started on copying other sites — what if the site you’re copying has its own Website Killer Monster? Now you’ve just created the perfect haunting grounds for your own monster!)
If you know what to look for, then you can build a website that doesn’t have all kinds of nooks and crannies where Website Killer Monsters love to hang out (which means your ideal clients won’t be staying long).
And if you want an even more in-depth training on what to do about your website, make sure you join me on my complimentary training call at 11 am Pacific/2 pm Eastern on Thursday, October 3rd: “Is the Website Killer Monster Haunting Your Website? 3 Steps to Banish Him for Good So You See More Leads, Clients and Money From Your Website.” Make sure you reserve your space here.
Yes Virginia, there are monsters.
As I’m sure you’re intimately aware (probably more aware than you’d like to be) things go wrong in businesses.
Lots of things. Lots of times.
(And sometimes it even feels like all the things all of the time.)
Now if you’ve experienced something going wrong in your biz, you may have reached out for a solution or an answer to what’s going on. And depending on who you asked, you probably heard anything from “You have mindset blocks getting in your way” to “You simply don’t know a certain strategy or tactic.”
And I’m here to tell you it’s NONE of those things. If something is going wrong in your biz, it may very well mean there is a monster lurking about — haunting your biz, sabotaging your success, and just plain wreaking havoc.
Worse, there are lots and lots of different monsters that attack all sorts of different areas in your biz. And they can strike any time, any place. And since no one is talking about these sneaky, slimy, creepy creatures, they are allowed to grow and fester unchecked, attacking unsuspecting entrepreneurs at will.
But there is hope! You see, I am Michele PW Monster Hunter (yes you may know of me as Michele PW, Your $Ka-Ching!$ Marketing Strategist, but today I am Michele PW Monster Hunter).
And today I want to shine a light on these dastardly fellows so you can start to recognize when you are under attack from monsters, and then take the proper steps to banish them for good.
The monster I want to talk about today is called the Website Killer. He’s a bit shy, so he’s pretty hard to spot, but here are 3 signs that you are being haunted by the Website Killer:
1. You are embarrassed by your website. This may manifest itself as not wanting to give out your website URL, or if you do, you find yourself giving all sorts of qualifiers like “Oh I need to redo it,” or “I have one of those ‘bad’ websites,” or “It’s old and I just haven’t had time to work on it.”
You may also find you’re putting off launching a product or program, or approaching potential joint venture or affiliate partners, or lining up teleclasses or doing other visibility strategies like getting yourself out there on Facebook, or posting videos – because you don’t want ANYONE to see your website. And the fact that your other marketing strategies have ground to a halt niggles you constantly — you KNOW you’re losing valuable money-making and promotional opportunities, yet you just can’t bring yourself to give out your website URL because the idea that your ideal clients are looking at it makes you break out into a cold sweat.
(And the reason this is happening is because the Website Killer gives off a foul stench. So when he’s hiding in the shadows of your site, even though you can’t see him, you can certainly sense his presence and you end up feeling all sorts of website shame.)
2. You’ve moved beyond website shame into website hatred. You can’t stand your site. Every time you think about it, you can feel your insides clench up. Argh! Worse, maybe you have even spent a ton of money on your site and it makes you sick, because you know you need to spend MORE time or money to fix it. (You may even have a few Website Killer monsters haunting your site — they do travel in packs and the more you have hiding in your site, the worse you feel about it.)
3. Your website isn’t doing anything for you. No leads, no customers, no sales — no nothing. Worse, you’re not even sure what you’re doing wrong. (What you don’t realize is that Website Killer monster hiding in the shadows is scaring away all your ideal prospects!)
So if any of these signs feel familiar, here’s what I recommend you do:
1. Sign up for my free call “Is the Website Killer Monster Haunting Your Website? 3 Steps to Banish Him for Good So You See More Leads, Clients and Money From Your Website” here: http://michelepw.com/monsterhunter/
. (And you may want to watch my Monster Hunter video as well.) You’ll walk away with a plan, knowing exactly how to banish the Website Killer Monster for good.
2. Once you opt in, you’ll have a chance to submit your website for me to conduct a paranormal investigation. I’ll be selecting a few sites to investigate and sharing my findings (and I may select yours).
But the most important thing to remember — you’re not alone. The Website Killer has been around for, well, as long as we’ve had websites. And he just keeps multiplying and multiplying, so MANY entrepreneurs struggle with this.
But there is hope. And the first step to banishing him for good is being aware he exists, and figuring out if he’s haunting your site. Once you know that, we can start putting a plan in place that will send him on his way.
I will be the first to admit it — creating a website is no small matter.
Just like building your house (which is actually a more accurate analogy than you might think — your website is your online showroom and you are inviting your prospects, customers and clients to visit and make a decision to work with you or not) it can take longer and maybe even cost more than anticipated.
And, when you have a powerful and client-attracting website, there’s no question it can transform your business — filling your pipeline with excited prospects eager to become your clients, selling your products and programs, etc.
However, it’s not always necessary to have one.
Why? Because it’s very possible to be making money and building your business without a big, sexy website. And many times, entrepreneurs will use the fact they don’t have a website as an excuse to not market themselves. They’ll say things like “as soon as my website is up, I’ll do social media/start my newsletter/blog every day/start a PR campaign/launch my program/etc.”
Of course you may get better results with the sexy website. But the truth of the matter is, it’s better to do those things with no sexy website or an outdated website or even a simple landing page, then not do anything at all.
However, there does come a time when it makes sense to spend the time and money and launch a new site. Are you at that point? Here’s a quick assessment to find out:
1. Are you just starting out and have virtually no traffic, no visibility, no name, etc.? Having a website is great but it’s not necessary. A landing page to collect leads can be the perfect place to start building your visibility and credibility.
2. Have you created a following for yourself and have some credibility and visibility and feel like you’re ready to take it to the next level? A website makeover may be exactly what you need.
3. Have you outgrown your brand? Or maybe you’ve gone in a different direction? Or you’ve gotten more clear on what your business is about? Then it may be time to get that new site up. You especially need to make this a priority if you find you’re attracting the wrong clients or the clients you do attract have the wrong idea about what you do.
4. Does your website look dated? Or do you have website “shame?” (Or picture shame or video shame — you get the idea.) This alone isn’t really a reason to do it, but if you find yourself constantly making excuses or feeling embarrassed when people visit your site, you probably should get it taken care of. If nothing else, it will energetically free you up to focus on marketing and getting yourself out there, instead of you feeling like you need to “hide” your website.
5. Are you looking for the “quick-fix-get-money-in-the-door” yesterday? A website alone isn’t going to do that. Certain elements, such as adding video, will help you with your conversions (conversions is the number of prospects you convert into paying clients) but a website is more of a long-term credibility, visibility, image and business-booster. If you’re looking for money in the door yesterday, you’d be far better off putting an online sales letter up and driving traffic to that.
Above all, no matter where you end up — even if you have serious website shame, you can’t stop your marketing efforts. I know it’s tough, you want your site up yesterday. But that’s just not going to happen, and the worst thing you can do is stop marketing until you website is complete. (To put this in perspective, what if you end up with some technical challenges or maybe it takes you longer to find a design you like and your site ends up taking you 6 months to launch? And this is more common than you think. You’ve now just stopped marketing your business for 6 months. Can you imagine what your business will look like? It won’t be pretty.)
I’m about to make your life so much easier.
Putting up a money-making website can be as simple as 1, 2, 3 — just as long as you have these 3 crucial elements in place.
(And, if you don’t have a website, I’m going to share just how easy it can be to get one up TOMORROW. Yes, it really can be that simple — so no more excuses about “I need to get my website finished before I can do X,Y,Z.”)
Let’s get started.
1. Have a place for people to opt-in and download a special free gift from you. This can be as simple as a box located at the upper right-hand corner of the screen.
Why do you want to do this? Because having a list of prospects you can build a relationship with is crucial to your business success. People buy from people they know, like and trust. A website, no matter how extensive, is only going to take you so far. Relationships are built over time and through communication — which is why publishing a regular ezine can be such a great marketing tool.
Now, I want to point something else out — notice how I said “a special free gift” I did NOT say that opt-in box should say “subscribe to my ezine.” No one wants more email — what they DO want is solutions to their problems. If you give them trusted solutions to their problems, they WILL take the time to read your emails.
2. Post a photo of yourself. People want to do business with people. They want to build relationships with people. Why do you think major corporations pay big bucks for spokespeople? Sure part of it is benefiting from the spokesperson’s credibility, but part of it is also putting a face on an otherwise “nameless, faceless” corporation.
Folks, this is where YOU have the upper hand from the corporations. You really CAN reach out and build relationships personally with your ideal clients. So proudly post your photo — you’re a real person, let your ideal clients see you’re a real person.
Now, I’d prefer a professionally shot photo if at all possible. And I would also prefer for all you ladies to get your hair and makeup done (yes, it’s worth it). It really does make a difference to your professional image. However, if you’re going to use that as a reason to not get your site up, then put up the best photo that you have RIGHT NOW.
What if your goal is to build a big business where people would be working with your team or your employees? Should you still put up a photo? Well, that depends on where you’re at in your business development. If you’re just starting out, it is easier to build momentum and get the ball rolling if you put yourself out there. If you’re already established, you probably still do (because, remember, people do want to do business with people) but there will probably be other changes you’ll need to make to your site so it’s clear there’s a team involved and not just you.
Bonus tip — you could use a video instead of a photo. Video is a great way to increase your conversions (i.e. turning prospects into paying customers or encouraging your visitors to give you their email address) but again — if you’re going to use video has an excuse to not more forward, then just get a photo up.
3. Make it VERY clear what the next step should be if they want to move forward working with you. Now, I’m a big believer in getting the opt-in, so if you look on my home page you’ll see I do encourage people to move forward by getting my free gifts. But I also give them very clear instructions on what they should do if they want to move forward as a paying customer.
Now, how do you get started if you don’t have a website? Just put up one page that has your photo, a description of your free gift and a place for people to give you their name and email address. (This is also known as a squeeze page).
That’s it. Yes it really CAN be that simple to get started. (Here’s a link if you want to take a look at a sample squeeze page: http://www.michelepw.com/kccd)
It’s official. Social networking is here to stay.
Forget using it just as a business tool. It’s everywhere. You can’t get away from it. (And we’re not even talking about, ahem, inappropriate uses of it such as sending nasty pictures of yourself over Twitter when you really ought to know better)
Anyway, I digress. The point is social networking is so prolific and so everywhere that websites and blogs are starting to look like something your grandpa used to market himself. After all, now you have gurus proclaiming Facebook fan pages are the absolute MUST HAVE little black dress and you are seriously behind the times without one. (Here’s an example of a fan page if you want to check it out: http://www.facebook.com/michelepwkaching — feel free to “like” it once you’re there too.
So are websites and blogs even worth it? Should we just throw all our chips in the social networking pile and not spend any more time or money on websites or blogs? And what if you don’t have a website yet — should you even bother?
Okay. Let’s all take a deep breath here. Feel better? Good — now let’s look at the facts.
Social networking is still in its infancy. I know, I know. It feels like it’s a rebellious teenager. But honestly — this is still very, very new. It’s really only seriously caught on in the past few years. And let’s look at what happened during those few years:
* MySpace was THE place to be if you were an entrepreneur (Does anyone else even remember MySpace? Anyone?) Facebook was this weird, red-headed stepchild. In fact, when I first opened an account, when you sent out a friend request, you had to indicate how you knew the person and one of the options was (I kid you not) “hooked up.” Yeah. I think there was only one option, something like “know from a group or an association” that was safe for business purposes. Linked In was basically for “corporate only” or if you were looking for an actual job (I had an account and I really had no clue what to do with it.) Twitter was still being programmed in someone’s basement.
To put this into perspective — this was 4 years ago.
* Then came the huge “MySpace migration into Facebook” revolution. Everyone was on Facebook. MySpace was SO last year.
* Then Twitter exploded onto the scene. EVERYONE was on Twitter. And a bunch of other social networking platforms suddenly popped up out of nowhere — plurek, plaxo, etc. Suddenly there were HUNDREDS. Yee gads.
Fast forward to today. Twitter is declining in popularity as a tool to grow your business. (Although it remains tops on the list as the best tool to embarrass yourself.) Facebook is back on top. Linked In has rediscovered a new surge of popularity — thanks to never getting away from its roots (keeping it a more formal platform, which serves its core customers) but still adding new bells and whistles (like groups). Many of those other social networking platforms have fallen by the wayside.
And what will the future look like? Who knows? I certainly don’t. For all I know, Facebook fan pages could be as popular as yesterday’s newspaper — heck, Facebook could be as popular as yesterday’s newspaper. MySpace could be back on top and something called “Yowzer” could be the hottest thing.
Which is why those old-fashioned websites and blogs still have a place in your marketing.
You see, you control your websites and blogs. You’re not subject to whims of playing in “someone else’s sandbox.” You don’t have to worry if the rules change, if Twitter decides it doesn’t like your picture and shuts your profile down or whatever. You have your own online real estate that you can do what you want to with it.
So the question is — do you want to have control over your business, your message, your visibility? Do you want to have a hub for your online activities — your “online home” to invite your ideal clients to if they want to learn more about what you do?