Facebook, Twitter, Linked In, Google+ — oh my! If all the different social networking platforms are making your head spin, this quick quiz should help you get a handle on which social networking platform is right for you.
Now while the quiz itself (including the personality types in the answers) are all in jest, there IS a method to my madness. Mainly, know that social networking platforms DO start to take on their own personality as they mature and become more popular. And this is important because it leads to some interesting results:
• There is a definite bias around the social networking platforms each person prefers — and personality types do seem to play into those preferences.
• BUT what’s also interesting is how people will also adjust their personalities depending on which platform they’re on. Just like in real life, we show a different side of us depending on if we’re at work, at a family function, out with friends, etc. We also show a different side depending on which social networking platform we’re currently on.
• AND because each social networking platform attracts a different personality type, what each type is EXPECTING from each platform is different. And why does that matter? Because depending on what YOU want to see happen as a result of your social networking activities, different platforms may make more sense for you to focus on. (I.e. some platforms are better for blog traffic, some are better for networking, and some platforms need you to tweak how you use it if you want to see more blog traffic and/or networking.)
Make sense? Great – now on to the questions!
1. You’re a professional athlete/celebrity/politician who is feeling a bit bored in your life and you want to spice things up a bit with some sort of scandal.
2. You’re over 25 and you love the idea of multi–tasking — a.k.a. keeping an eye on your kid’s social networking activities while promoting your biz.
3. You’re uncomfortable letting it “all hang out” when you’re marketing your biz (and you privately feel like sharing too much personal stuff is just plain wrong). You prefer your social networking platform to be as professional as you are.
4. You love letting your creative side come out and play — and the more visual the better!
5. Ever since you were a child, you knew you were destined to be a movie star, or at least have your own television show. You love nothing better than to ham it up in front of the camera.
6. You love being on the cutting edge of the next “hot” social media platform, because once it catches on, you’ll reap that many more benefits as one of the first to use it.
So today, we’re going to talk about the best social networking platforms for 1–2 above, and next week we’ll discuss the matches for 3–6.
On to the answers!
If you’re a 1: Twitter.
You love being in the middle of it all! On your bucket list is to be in Times Square when the ball drops on New Year’s Eve and, if you haven’t already, you’re definitely going to be a part of flash mob one of these days.
You know, Twitter is sort of the online equivalent of a flash mob. Something happens and everyone jumps to provide their feedback/commentary/opinion – and that leads to topic trending (or Twitter exploding).
And maybe THAT is why it’s also the sole social networking platform people use to get themselves in trouble! There is a flash mob mentality to Twitter; something rises up out of nowhere, and disappears almost as fast. You never hear about controversial quotes from something posted on Facebook or Linked In. But random tweets (or, worse yet, pictures of tweeted unmentionables) are always making the news. And it’s not like it’s any less work to post a tweet versus a post in any other social networking platform.
Alas, you’d think by now people would have figured out that tweets (especially tweets you have no business tweeting) last forever.
Anyway, on to Twitter and your business. My personal experience with Twitter is while it does work, it’s not as good as some of the other social networking platforms out there. Maybe because people aren’t really looking to click on a link to leave Twitter; they’re there to be a part of the action! But even the clicks I do get from Twitter seem to be weaker (i.e. less likely to opt in or take action) than clicks from other social networking platforms.
However, there’s no question it does add to your promotional efforts, so I wonder if it’s a bit of a multiplier – if people see enough of your tweets and start to get comfortable with you, when they do finally click on a link (either in Twitter or a different social networking platform) they may be ready to take action.
The really nice thing about Twitter is it’s the easiest to add automation to in order to augment anything else you’re doing, so it really doesn’t take a lot of time to have it be a part of your promotions.
But if YOU have a different experience — like Twitter is THE place for you to get leads, I’d love to hear your story. Just comment on my blog LINK and let me know (especially if you think I’m just totally off base here).
If you’re a 2: Facebook.
You love a good party — not too big mind you (it at least needs to fit inside a house) but there’s nothing better than hanging out with 200 of your closest friends playing all the fun 80’s tunes you grew up with.
Yes indeed, Facebook has now become “your grandfather’s social networking platform.” That’s right, if Facebook is where you love to hang out, you are now officially old and square. (Oh wait, am I sounding even more dated now?? Does “so last year” work or is that just so “not cool” too?) Kids today between 16 and 25 prefer Twitter and think Facebook is for communicating with their mothers and any of their older friends who aren’t hip enough to be on Twitter. (I guess when your mom sends you a Facebook friend request, it dampens your enthusiasm.)
Of course what’s so ironic is Facebook started as a place for college kids to hook up! Ah, how times have changed.
Anyway, for the moment (and who knows how long THAT will last since the kids aren’t crazy about it) Facebook appears to be THE place to find clients and prospects via socializing and networking (unless of course your ideal clients are the 16–25 year olds – then you should definitely be tweeting up a storm).
Now, while there is no question you can get some decent blog traffic posting your blogs on Facebook, the real gold is the networking. (In fact, if you can fold your blog posting into your networking activities, that seems to work the best.) Facebook truly is the “party” social networking platform, so by augmenting anything you’re doing in Facebook with some personal connection and networking, you’ll definitely see better results.
And stay tuned for next week where I’ll talk about the best social networking platforms for you 3–6ers.