Michele PW Blog

Is your copy a bit lifeless? Marketing flat? Michele PW is here with tips and tricks to get your marketing and copy back on track.

Business success

Does Fear Stop You from Starting—or Finishing—Your Creative Pursuits?

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How many creative projects are on your “to-do” list?

Maybe they’re not on your immediate to-do list … because, well, you’re busy. But you’d really like to get to them … “someday.”

If you had time. If you had talent. If you weren’t failing.

Does this frame of mind sound familiar?

If you’re attracting money in fear, then you end up attracting fear along with any money you bring in.

And do you know what fear does? It stops us from doing what we’re meant to do: our creative work.

It’s no surprise to you, then, that procrastination and perfectionism are rooted in fear-based emotions.

And these can grip even the best of us.

Which is why I invited Samantha Bennett, author of “Get It Done: From Procrastination to Creative Genius in Just 15 Minutes a Day,” to join me on the Love-Based Money Podcast. She’s sharing how to get past procrastination and perfectionism in just 15 minutes per day. And it works! I’ve experienced it, myself.

Listen here:

Samantha Bennett on Love-Based Money with Michele PW: How to Stop Fear from Standing in the Way of Your Creative Pursuits, in Just 15 Minutes per Day.

Do you know who your ideal client is?

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Do you know who your ideal client is?

If you’re marketing based on a target market, or a niche market, then there’s something you have to know: it’s time to go deeper.

It’s time to get to know (and I mean REALLY get to know) your ideal client.

Whereas a target market is a broad demographic, and a niche market is a slice of that target market, an ideal client is a specific person.

And getting to know him or her can revolutionize the way you do business … as well as your results!

On a new post on my Love-Based Business Blog, I explain why it’s essential to dial in on who your ideal client is.

Don’t miss this if you want to make your marketing so effective that you attract clients who love you as much as you love them.

3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business

Is the LOA working for you?

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Have you ever felt like the Law of Attraction just isn’t working for you, and maybe it’s all a bunch of baloney?

I have good news: The Law of Attraction does work—IF you use it correctly. Chances are, if you’re not getting what you want, then you’re not using it correctly. And you’re not alone: when I first encountered it, I didn’t use it right.

Hint: it’s about more than just thinking – or NOT thinking – about something!

On my new Love-Based Business blog, I’m sharing a powerful 2-step process for shifting your mindset—and getting the Law of Attraction to work for you.

Check it out here:

2 Steps to Use the Law of Attraction Correctly to Get Past Your Money Blocks

“Go Big or Go Home”: Is It True?

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MPW Flip It Epi 3

You’ve undoubtedly heard the expression: “Go Big or Go Home.”

But is it true?

Should you always follow that advice?

In the latest episode of my new Web TV show, “Flip It!” I examine whether you should always go big or go home … or whether you may consider running your life a little differently.

I think you may be surprised!

“Flip It!” is all about shifting your perspective so you can get what you want out of life and business—check it out here:

Flip It! Go Big or Go Home 

A New, Love-Based Approach to the Product Launch

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The product launch:

How do those 3-words make you feel?

Does it strike fear into your heart? Increase your stress?

When you think of a product launch, which metrics do you consider? Probably sales, right? Conversions? Dollar signs?

And … there’s that stress again, right?

Let’s view the almighty product launch from a different angle, for a moment.

Aside from money, there are many benefits to doing a product launch when you’re a spiritual, conscious entrepreneur.

And when you view the product launch through a love-based lens, you’re far less likely to feel stressed and far more likely to take the pressure off and actually enjoy your launch.

And, as an awesome side benefit, you’ll still grow your business in a love-based way!

Check it out on my new Love-Based Business Blog:

A New, Love-Based Approach to the Product Launch: Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales 

Is Email Marketing Dead?

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MPW Flip It Epi 2

Most entrepreneurs know that building an email list is a great way to build your business.

Why?

Well, for many reasons!

First of all, when you have your own email list, you retain control, unlike when you build a community on a social media platform that could go defunct at any moment (MySpace, anyone?).

Also, email lists give you the ability to send targeted marketing materials to your ideal clients based on their past behavior.

And you’ve tried it! But lately, when you send out emails, you don’t make any sales. In fact, you don’t get much of a response at all.

You’re starting to believe that email marketing is dead.

But is it? And could you change the results you’re getting?

Find out when you watch Episode 2 of my new Web TV show, Flip It.

Flip It! Is Email Marketing Dead?

The One Element of Copywriting That Gets People to Buy—and How to Make It Work for You

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Effective copywriting contains so many elements: headlines, subject lines, features, benefits, bullet points, P.S.s, pain points … oh my!

And they’re all important.

But ONE of those elements in particular is like the holy grail of marketing. It’s the one item that can get a prospective buyer to click “buy now” rather than going on to the next email in their inbox.

What is it? And how do you write it so it’s effective?

Not to worry, I’m sharing it all, on the Love-Based Business blog:

The Bullet Point: The Holy Grail of Copywriting

What My Novel “Mirror Image” Can Teach You About Biz

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I’m launching my second novel “Mirror Image” tomorrow — it’s a psychological thriller/mystery/suspense (you can grab your copy here). And, to celebrate, I thought it would be interesting to share “the story behind the story” about how that novel got birthed.IMG_0939

It was a long, difficult, painful, messy birth — I share it all on my fiction blog.

It’s a story about almost getting the gold to losing it all to having everything finally come together.

20 years later.

It’s a story about redemption. Which, not coincidentally, is what “Mirror Image” is really about (underneath all the psychological thriller/mystery/suspense stuff). [Read more…] about What My Novel “Mirror Image” Can Teach You About Biz