About The Love-Based Copywriting & Marketing Company

(AKA Michele PW/Creative Concepts and Copywriting LLC)

The Love-Based Copywriting & Marketing Company is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally who want to be more successful and profitable and feel good about their marketing and copy.

Our clients include both “Who’s Who” of Internet Marketing, such as:

Ali Brown
Lisa Sasevich
Brian Tracy
John Assaraf
Bernadette Doyle
Alex Mandossian
Kendall SummerHawk
Alexis Martin Neely

AND hundreds of entrepreneurs you may not have heard of, but they've used our marketing strategies and copy to build a business they love and that loves them back.

(Check out our Services page if you want to learn more about how we can help you.

About the Love–Based Philosophy

You have a choice when it comes to marketing your business and writing your copy. You can choose fear-based (i.e. more traditional copywriting that sounds hype–y, slime–y and inauthentic) or love-based, where you can attract, inspire and invite your ideal prospects to become ideal clients.

If you've always hated traditional copy (especially those hype-y emails and sales letters that are super long and you keep scrolling looking for the price and wondering if anyone ever reads these anyway) than using the love-based approach may be exactly what you were looking for.

Michele PW

About Michele PW, founder & CEO

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist and creator of the “Love–Based Copywriting” philosophy, has a reputation for crafting copy and creating and offline marketing campaigns that people love and that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter.

But she quickly realized her vision was bigger than serving her clients as a one–woman–shop. In 2004, she began the transformation to building a copywriting company. And in 2006, her vision became a reality.

In addition, Michele is also a national speaker and the bestselling author of “Love–Based Copywriting – How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” along with completing two novels.

She holds a double major in English and Communications from the University of Wisconsin–Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her border collie Nick and southern squirrel hunter Cassie.