About The Love-Based Copywriting & Marketing Company

(AKA Michele PW/Creative Concepts and Copywriting LLC)

The Love-Based Copywriting & Marketing Company is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally who want to be more successful and profitable and feel good about their marketing and copy.

Our clients include the “Who’s Who” of Internet Marketing, such as:

Ali Brown
Lisa Sasevich
Brian Tracy
John Assaraf
Bernadette Doyle
Alex Mandossian
Kendall SummerHawk
Alexis Martin Neely

AND hundreds of entrepreneurs you may not have heard of, but they've used our marketing strategies and copy to build a business they love and that loves them back.

(Check out our Services page if you want to learn more about how we can help you.

About the Love–Based Philosophy

You have a choice when it comes to marketing your business and writing your copy. You can choose fear-based (i.e. more traditional copywriting that sounds hype–y, slime–y and inauthentic) or love-based, where you can attract, inspire and invite your ideal prospects to become ideal clients.

If you've always hated traditional copy (especially those hype-y emails and sales letters that are super long and you keep scrolling looking for the price and wondering if anyone ever reads these anyway) than using the love-based approach may be exactly what you are looking for.

About Michele

Michele PWConsidered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter.

But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting and marketing company.

Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing. Some of their clients include:

Ali Brown
Lisa Sasevich
Brian Tracy
John Assaraf
Bernadette Doyle
Alex Mandossian
Kendall SummerHawk
Alexis Martin Neely

In addition, Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels.

She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her border collie Nick and southern squirrel hunter Cassie.